zeitenblicke - From Tobacco to Kretek: A Success Story about Cloves.

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Zusammenfassung
Substituting betel by tobacco
Tobacco and the beginnings of the kretek industry
Kretek recipes: Tobacco plus saus
The 'kretek king' Nitisemito and the role of marketing concepts
Effects on the kretek industry: mechanisation and governmental intervention
Consumption, image, and advertisement
Conclusion

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