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Introduction
The Psychological Scramble For Africa In An Intercultural Cold War
An International French Strategy of Culture and Power
Reasons behind the Operation in Africa
Fine Tuning the Cultural Product, Disregarding the Audience (1945-1960)
The Power of the Cultural Artifact
Fine Tuning the Medium and the Emergence of the Audience (1960-1965)
Inspiring Examples, Changing Methodologies and Customer Satisfaction
Fusion of Old and New
Conclusion: International Public Diplomacy
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